Furious Fan Boys

The Economics of Star Wars

This picture is very true. However what it doesn’t explain is exactly how Lucas finances the movies and TV shows. That money he makes from the merchandising is what he uses to self-finance the movies. All the merchandise releases of the original trilogy went into building up ILM and Skywalker Sound.

When Lucas decided to do the Special Editions, he re-released the original versions on home video for the final time (and told people it would be the last time they could get them) and used that money to finance the Special Editions. All the merchandise from those releases and the home video releases of them, then went on to finance the Prequels. The profits from everything the Prequels put out? That went into Clone Wars. As for the upcoming Blu-Ray releases? Well, Lucas is re-releasing all six movies in 3D and that costs money.

3 Comments
  • Melanie
    February 16, 2011
    Reply


    #1

    I can sum up the ‘economics’ of Star Wars in one sentence.
    GL expects ADULTS, with credit cards and $$, to pay big money for nostalgic collectibles of the ORIGINAL Trilogy he made as a modern myth for everyone, to pay for films he now says are for children.

  • TheReviewer
    February 16, 2011
    Reply


    #2

    Yet he has to go back and release everything in 3D in order to fund the TV series. Sigh

  • MarvelX42
    June 28, 2011
    Reply


    #3

    “Returm”?

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