In the hopeless uphill battle against the iPod, another one bites the dust. Microsoft has officially announced that they’re killing off the Zune. They made the announcement on the official Zune site, and it’s kind of funny that this news is set in stone just one day before Apple is set to reveal the new iPhone, which will naturally be the model for the next iPod Touch. Here’s the bad news:
We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.
Naturally the Zune software on Windows will still exist to sync music with the Windows Phone devices. But does Microsoft know something about the new iPhone/iPod Touch that really scared them?