The full programming schedule has now been posted for this year’s San Diego Comic Con and if you look at it you’ll notice that aside from the Star Wars Rebels and book panels, Lucasfilm has no presence at the show. The panels are also in a small room (7AB), these aren’t huge Hall H panels where they would make any sort of big reveal.
But that doesn’t stop film blogs from acting irresponsibly and fanning the flames of hype like this tweet from a Slashfilm writer:
There is no panel where the above could happen in Hall H. Lucasfilm has no time in that room, and Disney also doesn’t have a big panel at the show this year. Despite movies like Big Hero 6 in the fall and Tomorrowland in the old Star Wars release date next May, the studio has opted out of presenting anything at Comic Con this year. The closest thing to Disney having a panel in Hall H is Marvel’s big presentation on Saturday night, but Lucasfilm wouldn’t barge into that. Marvel’s time is packed with their Marvel TV presentation, the Phase 3 lineup, Ant Man footage, and the Age of Ultron trailer.
Lucasfilm’s big focus at SDCC this year is Rebels. The series will be debuting in just a few months, and they’re going all out with the marketing for it, which will really kick off at the con. There will be plenty of time for Star Wars Episode VII, as the movie will be present at three huge events next year: Star Wars Celebration in April, San Diego Comic Con in July, and Disney’s own D23 Expo in August.