For years Star Wars fans flooded Walt Disney World in Florida for the annual Star Wars Weekends events. With Disney announcing a bunch of new Star Wars stuff for the theme parks at D23 Expo this year, a new rumor says that Disney will be retiring the popular Star Wars Weekends.
According to WDW News Today:
“With Star Wars Launch Bay opening soon and the Season of the Force launching at both Disneyland Park and Disneyâ€™s Hollywood Studios, Star Wars will more permanently be permeating the Disney Parks stateside now through the opening of Star Wars land later this decade (construction starts in January on both coasts). With there being permanent Star Wars offerings in the parks outside of Star Tours and Jedi Training Academy, it seems Walt Disney World may elect to shelve Star Wars Weekends, at least for now. It is expected that some seasonal Star Wars offerings will still return around May the 4th annually, but any celebrity shows and involvement are not expected to return anytime soon.
Also rumored, it seems highly likely that Disney characters dressed as Star Wars characters are being retired in merchandise, logos, and meet and greet appearances. The decision was made along the same lines of the retirement of Hyperspace Hoopla a few years back as Disney and Lucasfilm are â€œre-positioning the brandâ€ leading into the new films. Basically, itâ€™s an image perception concern with Lucasfilm and Disney looking for a more serious tone with the brand.”
This actually makes a lot of sense. When Disney announced the Season of the Force, many fans on the West Coast sort of saw that as a way to do Star Wars Weekends in both parks. Retiring the characters dressed in Star Wars costumes would also fit with the more serious angle Lucasfilm has been taking, which is why we haven’t seen Star Wars Detours ever released.