Those who decide to skip Disney’s D23 Expo in the hopes of seeing Star Wars in Hall H at San Diego Comic Con will be disappointed for the second year in a row. Due to Disney holding their own convention a week before, which will feature new Marvel movies and The Last Jedi, they won’t be holding a panel for the new Star Wars movie at Comic Con (again).
The Unofficial SDCC Blog confirmed through two sources, including Lucasfilm publicity, that there won’t be a panel for The Last Jedi at SDCC 2017. Lucasfilm told them, â€œour presence at SDCC 2017 will be focused on our booth on the convention floor, so there will be no press events or interview opportunities this year.â€
Last year Lucasfilm didn’t have a Rogue One panel due to Star Wars Celebration focusing on the movie. This year D23 Expo is a week before SDCC, so there’s no reason to repeat themselves and do two big panels a week apart.
The only reason The Force Awakens appeared at SDCC in 2015 was it was the first new Star Wars movie in a decade and Disney wanted to win over the “Practical Effects” crowd. Since the new Star Wars movies are a success, they have no need to roll out a big marketing carpet at SDCC to win over a crowd who will already go see the movie when they can use their own event and save time and money in doing so.
With this year being a D23 year, it should shock no one that Star Wars is skipping SDCC.